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	<title>::::Paid Search Marketer::::</title>
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	<link>http://omnitureconsultant.com</link>
	<description>Internet Marketing, distilled.</description>
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		<title>::::Paid Search Marketer::::</title>
		<link>http://omnitureconsultant.com</link>
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		<item>
		<title>Belmont Stakes &amp; Randomness</title>
		<link>http://omnitureconsultant.com/2009/06/07/belmont-stakes-randomness/</link>
		<comments>http://omnitureconsultant.com/2009/06/07/belmont-stakes-randomness/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 02:14:57 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[probability]]></category>
		<category><![CDATA[horse betting]]></category>
		<category><![CDATA[horse racing]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=117</guid>
		<description><![CDATA[  So I went to the Belmont Stakes today and bet on 11 distinct races. 2 of 11 bets paid, one deserves a mention. Upon attempting to place my bet on the 6th or 7th race, $3 to place on 13&#8230;I found that 13 was scrubbed; without knowing anything about the race I said confidently, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=117&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2009/06/07/belmont-stakes-randomness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>

		<media:content url="http://graphics8.nytimes.com/images/2009/06/07/sports/07belmont.4801.jpg" medium="image">
			<media:title type="html">Belmont Stakes</media:title>
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	</item>
		<item>
		<title>CNN News Comments</title>
		<link>http://omnitureconsultant.com/2009/06/05/cnn-news-comments/</link>
		<comments>http://omnitureconsultant.com/2009/06/05/cnn-news-comments/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 14:29:26 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=111</guid>
		<description><![CDATA[CNN Article + Comments Although I won&#8217;t reveal my perspective on her speach, as this blog is not a poltical one&#8230;it&#8217;s disheartening to see the array of ridiculous comments, presumably from those who feel themselves to be &#8220;knowledgable&#8221; about current events and politics&#8230; Oh God when will she go away? I didn&#8217;t know there was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=111&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2009/06/05/cnn-news-comments/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>
	</item>
		<item>
		<title>Gmail Word of the Day Turned Credit Report Offer?</title>
		<link>http://omnitureconsultant.com/2009/05/20/gmail-word-of-the-day-turned-credit-report-offer/</link>
		<comments>http://omnitureconsultant.com/2009/05/20/gmail-word-of-the-day-turned-credit-report-offer/#comments</comments>
		<pubDate>Wed, 20 May 2009 01:46:40 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/2009/05/20/gmail-word-of-the-day-turned-credit-report-offer/</guid>
		<description><![CDATA[And it&#8217;s linking to: http://ads.pheedo.com/click.phdo?s=f2c7d14a3680c923d47515e2941a9f58&#038;p=4 which redirects to: http://www.freecreditreport.com/pm/default.aspx?PageTypeID=HomePage82&#038;red=1 Good Job!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=110&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2009/05/20/gmail-word-of-the-day-turned-credit-report-offer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2009/05/credit-report-word-of-the-day1.jpg?w=300" medium="image">
			<media:title type="html">credit report word of the day</media:title>
		</media:content>
	</item>
		<item>
		<title>New AdWords Interface</title>
		<link>http://omnitureconsultant.com/2009/03/27/new-adwords-interface/</link>
		<comments>http://omnitureconsultant.com/2009/03/27/new-adwords-interface/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 23:21:51 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[ppc bulk edit]]></category>
		<category><![CDATA[ppc tools]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=96</guid>
		<description><![CDATA[First of all, good job Google! Some of the features now available to beta testers of the new AdWords interface are flat out awesome. Click on the link above to attempt to join the beta test. Here are a few key features which I find rather impressive and time saving: Say bye bye to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=96&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2009/03/27/new-adwords-interface/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>
	</item>
		<item>
		<title>NYT.com AdWords Adventure &#8211; Luxury Cruise to Mars</title>
		<link>http://omnitureconsultant.com/2008/12/07/nytcom-adwords-adventure-luxury-cruise-to-mars/</link>
		<comments>http://omnitureconsultant.com/2008/12/07/nytcom-adwords-adventure-luxury-cruise-to-mars/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 16:42:26 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[luxury cruise to mars]]></category>
		<category><![CDATA[nyt adwords]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/2008/12/07/nytcom-adwords-adventure-luxury-cruise-to-mars/</guid>
		<description><![CDATA[Look at pic &#8211; enough said. Landing page http://www.nytimes.com/?gclid=CKfDpvf4rpcCFQEoGgodmkvCjw To think I missed the NASA missions&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=93&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2008/12/07/nytcom-adwords-adventure-luxury-cruise-to-mars/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/12/nyt-wow1.jpg" medium="image">
			<media:title type="html">nyt-wow1</media:title>
		</media:content>
	</item>
		<item>
		<title>Paid Search Management Techniques &#124; Excel</title>
		<link>http://omnitureconsultant.com/2008/05/25/paid-search-management/</link>
		<comments>http://omnitureconsultant.com/2008/05/25/paid-search-management/#comments</comments>
		<pubDate>Sun, 25 May 2008 02:51:24 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[paid search management]]></category>
		<category><![CDATA[ppc + excel]]></category>
		<category><![CDATA[ppc management techniques]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=88</guid>
		<description><![CDATA[Commonly one may need to generate lists of keyword combinations which all share a similar root, possibly a location or service which may be modified by monetary terms, a service in the case of a location root or a regional service modified by budget, &#8220;ppc consultant new york&#8221; is essentially a &#8220;specialty + service + [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=88&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2008/05/25/paid-search-management/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/05/step1-ppc-may-24.jpg?w=166" medium="image">
			<media:title type="html">keyword list of cities in excel</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/05/step2-ppc-may-24.jpg?w=300" medium="image">
			<media:title type="html">paid search consulting keyword list</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/05/step3-ppc-may-24.jpg?w=300" medium="image">
			<media:title type="html">paid search management keywords being created</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/05/step4-ppc-may-24.jpg?w=300" medium="image">
			<media:title type="html">tagging ppc consulting keywords</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/05/step5-ppc-may-24.jpg?w=300" medium="image">
			<media:title type="html">last result of URL manipulation</media:title>
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	</item>
		<item>
		<title>AdWords Conversion Optimizer &#8211; Early Results</title>
		<link>http://omnitureconsultant.com/2008/05/06/adwords-conversion-optimizer-early-results/</link>
		<comments>http://omnitureconsultant.com/2008/05/06/adwords-conversion-optimizer-early-results/#comments</comments>
		<pubDate>Tue, 06 May 2008 02:34:59 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[google conversion optimizer]]></category>
		<category><![CDATA[future of search marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[rules based bid management]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=83</guid>
		<description><![CDATA[Some experimentation with Google&#8217;s Conversion Optimizer has yielded positive results. 4 days into the experiment I&#8217;ve seen a significant increase in CTR and a 10-15% lower CPA. The conversion event is a lead and the conversion scenario across all campaign data is very much a homogeneous one. Many of the keywords are broad match geo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=83&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2008/05/06/adwords-conversion-optimizer-early-results/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>
	</item>
		<item>
		<title>Rules Based Bid Management &#8211; AdWords Editor</title>
		<link>http://omnitureconsultant.com/2008/04/09/rules-based-bid-management-adwords-editor/</link>
		<comments>http://omnitureconsultant.com/2008/04/09/rules-based-bid-management-adwords-editor/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 13:08:53 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[adwords editor]]></category>
		<category><![CDATA[rules based bid management]]></category>
		<category><![CDATA[rules based bid managment]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=79</guid>
		<description><![CDATA[For those of you managing PPC campaigns who may not have access to a rules based keyword bid management solution like SearchCenter, Index Tools or Keyword Max &#8211; or any other commercial application you can still be the beneficiary of a fairly robust rules based bidding solution. In the following situations, AdWords editor will be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=79&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2008/04/09/rules-based-bid-management-adwords-editor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/04/adwords-editor-pic.gif?w=500" medium="image">
			<media:title type="html">adwords editor image</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/04/adwords-editor-pic-2.gif" medium="image">
			<media:title type="html">advanced bid changes, adwords editor dialog box</media:title>
		</media:content>
	</item>
		<item>
		<title>Penguins at the New York Times Travel Show</title>
		<link>http://omnitureconsultant.com/2008/03/02/penguins-at-the-new-york-times-travel-show/</link>
		<comments>http://omnitureconsultant.com/2008/03/02/penguins-at-the-new-york-times-travel-show/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 03:20:11 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[nyt travel show]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=75</guid>
		<description><![CDATA[As seen on Saturday at the Jacob Javitz center in New York City.  2 Magellantic penguins, courtesy of Sea World. Given the weather that day they would&#8217;ve probably preferred to be outside the convention. According to the exhibitors, they try to keep the penguins at 65 degrees or so. &#8220;Magellantic&#8221; is derived from Magellan + [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=75&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2008/03/02/penguins-at-the-new-york-times-travel-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>

		<media:content url="http://paidsearchmarketer.files.wordpress.com/2008/03/penguins_nytimes_travel-show1.jpg" medium="image">
			<media:title type="html">new york times travel show - pengiuns</media:title>
		</media:content>
	</item>
		<item>
		<title>Organic Search/PPC Mini site/Template</title>
		<link>http://omnitureconsultant.com/2008/02/17/ppc-dynamic-template-organic/</link>
		<comments>http://omnitureconsultant.com/2008/02/17/ppc-dynamic-template-organic/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 20:48:26 +0000</pubDate>
		<dc:creator>Jeff James</dc:creator>
				<category><![CDATA[landing pages]]></category>
		<category><![CDATA[ppc tools]]></category>
		<category><![CDATA[ppc tutorial]]></category>
		<category><![CDATA[quality score optimization]]></category>

		<guid isPermaLink="false">http://paidsearchmarketer.wordpress.com/?p=72</guid>
		<description><![CDATA[Many dynamic landing pages are structured to GET URL parameters based on the keyword specific destination URL. For example, if I&#8217;m driving traffic to a landing page to generate leads for some company I&#8217;m an affiliate for and my keywords have a {geography} and a {service} than my URL might look something like this: www.ppc-management-firm.com/google.php?geo=NY&#38;service=PPC  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=omnitureconsultant.com&amp;blog=747651&amp;post=72&amp;subd=paidsearchmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://omnitureconsultant.com/2008/02/17/ppc-dynamic-template-organic/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/ded0327d12a02c0a5382346e140faa4c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeffy Jay</media:title>
		</media:content>
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