Is Google Analytics Premium Worth it?

I’m not typically a ‘hater’ – but I don’t like looking at this with a premium priced product.

Google Analytics Premium - New Logo

Wait, try the API

API 503

Ack! Maybe there was a product representation error too!

Posted in google analytics premium

Google Analytics Premium Now Advertising “in-Account”

GA Premium Advertising in-account

Posted in google analytics premium

Bestbuy down on Black Friday – Intentional? Analytics suggests….

I visited BestBuy from email this morning, curious to see if a fitness tracker was on sale and found this. Being an astute analytics person, I wanted to see what pagename and code they had on the ‘we’ll be back page’. It seems they’ve had this planned all along. Are they trying to stir up buzz through ‘not being available’.

I think that only works with apple computer and human relationships.

<<–SiteCatalyst Outage Tracking Code –>

pagename = unplanned holiday outage – hmmmmmmmm

is bestbuy reallly down

Posted in best buy web analytics

Why SiteCatalyst tracking code data doesn’t match Google Analytics

I get this question a lot – Here’s the deal as simply as I can:

When you tag a landing URL with a code like

site.com?cid=email123,

…the data is stored in a cookie. The only other values that the cookie will come into contact with are other values you passed into the cid= parameter. When you run a tracking code report, to the extent that any value interacted with a visitor’s cookie who triggered an event or bought something, this report will give the tracking code credit.

If you use GA as well, like: site.com?utm_source=email123&cid=email123, the data is also stored in a cookie. The problem though, in trying to compare the GA result to Adobe, is that EVERY traffic source in Google Analytics has a source component. GA uses ‘last non-direct click’ attribution.

So, credit goes to the last source touched, other than direct, unless direct was the only source. The tracking code report, unless you have some clunky old VISTA rule floating around throwing everything into the mix (certainly possible), doesn’t care about anything else.

Therefore – your result from tracking stuff in SiteCatalyst SHOULD be attributed to more events, revenue or good things than Google Analytics.

Within Adobe Analytics, the expiration and allocation of the campaign tracking code cookie (which is like an eVar and is found in the eVars or conversion variables section) can be changed.

So – if they don’t match, don’t worry – just use the one that makes people feel better but be prepared to explain the difference along the lines of:

– allocation

– expiration

– what’s going into the cookie (hopefully no high fructose corn-traffic)

Jeff

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Posted in adobe tracking codes

Google Analytics Premium – Not as Advertised

 

 

Google Analytics Premium

 

Not sure who the product manager is at Google Analytics Premium now, but buyer beware:

  • sampling is real and happens quite often, if you have a lot of traffic
  • interface has become buggier

If you haven’t switched yet, no real point. Don’t let the resellers bamboozle you into buying it. Lots of ‘great features’, but the wheels spin out when the rubber meets the road. Email me for your specific use case and I’ll be glad to provide my 2 cents on whether the migration is worth it. 

Jeff

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Posted in google analytics premium

Adobe Analytics Release Notes – Spring 2014 – WHY??

Adobe Analytics Release Notes - Spring 2014 - WHY??

Why did you royally screw up navigation to/from the admin tools panel? Another example of an over-designed product – revert!

Jeff

Posted in Uncategorized

Retargeting Ads – Come on

Retargeting Ads - Come on

I have a gotomeeting account
I used Uber conference 4 hours ago (it’s great btw)
I have 2 moz accounts

…I don’t think the robots are taking over anytime soon folks.

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Posted in retargeting
Expert Omniture SiteCatalyst Consultant
jeffrey james - analytics consultant
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