Recently Google incorporated the ability to customize columns within its AdWords interface. This feature has been made available in the Campaign Summary ,View Campaign, and Ad Group pages. Aside from easy filtering & more customized analysis Google’s added an entirely new column. The quality score tab.
In Google’s own words, the quality score is:
“Currently, the formula is best represented as:
Quality Score = (keyword’s CTR, ad text relevance, keyword relevance, landing page relevance)*
*Where the interactions between the Quality Score variables change as we continue to refine how to measure and define quality in AdWords.”
A quick view of this feature indicates that most of my keywords are “good,” along with a few OK ones. The good ones carry a lower minimum CPC while the OK keywords boast a higher minimum CPC. Now when I say minimum I don’t’ mean they’ll be on the first page, they’ll simply be active and if I run with that minimum bid I’ll probably be dead last.
So what remains to be seen…more info or more value?