SEM Jargon Translation of the Day! “Leveraging Social Media”

Welcome – Let’s get ready to demystify the marvelous term that has many companies signing bloated Internet marketing/consulting contracts and keeps agencies promising some pretty high flown results:

Leveraging Social Media” – Jargon

Utilizing Web 2.0 social sites (Digg, Reddit, Blogs, YouTube, Twitter) where user interaction, collaboration, and sharing are at the core of the site’s purpose, to drive web site traffic, amplify brand awareness, and in some cases – increase sales.

drum roll please….. drumroll

Leveraging Social Media” – Distilled

Paying bloggers and people who play around on those aforementioned sites money to mention and link to you! Of course, don’t let Google know about it!


paid search expert, sitecatalyst/omniture consultant, professional search engine optimization

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Posted in social media hype
2 comments on “SEM Jargon Translation of the Day! “Leveraging Social Media”
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