Welcome – Let’s get ready to demystify the marvelous term that has many companies signing bloated Internet marketing/consulting contracts and keeps agencies promising some pretty high flown results:
“Leveraging Social Media” – Jargon
Utilizing Web 2.0 social sites (Digg, Reddit, Blogs, YouTube, Twitter) where user interaction, collaboration, and sharing are at the core of the site’s purpose, to drive web site traffic, amplify brand awareness, and in some cases – increase sales.
“Leveraging Social Media” – Distilled
Paying bloggers and people who play around on those aforementioned sites money to mention and link to you! Of course, don’t let Google know about it!