Technology is Productivity – Productivity Means More Time

And our lives are becoming more fragmented by the minute. Empirical data as part of the decision making process is becoming less and less important. People who live and function come to rely solely on the experiential information of others. Tools for mass collaboration which have certain brand allure are actually pretty mundane when their functions are analyzed.

Digg.com – See what other people think is popular in 3 minutes. I know I know, you can vote too. There are over 300 million people in the US, and only 2 routinely have a chance to lead the nation. The short tail will always prevail in the arenas of power…which Digg isn’t.

RSS – You’re too lazy to go to someone’s web site so you read their content through a feed. Nothing inherently wrong with that…but come on…CPM people!

Facebook – Going to meet people? No one has time! Let’s pretend we’re living and enjoying a well rounded routine one a web site that started off as a portal for teenagers!

I’m not knocking the above, but this trend, if the momentum is sustained will result a future unlike any we’ve ever seen. Will you get your exercise by RSS in 10 years. Does Richard Simmons have a Feedburner account? I really don’t know and don’t profess to.

Back to the more philosophical point -if the trend sustains, the only physical reality we’ll have will consist of our home, office and commute. Will we grow so apathetic and passive about reality that current events will have no more meaning than some Bush bashing article that’s been “Digged” 1674 times?

I’m getting sleepy – wait…can that be outsourced or digitally enhanced?

bush pic 2

bush pic

If you’ve ever read the Allegory of the Cave, by Plato. Those gentlemen in the cave will always be there…knowledge has brought the sunlight, but technology, despite its benefits can keep us out of focus and in the dark. Unless you have one of those 24 inch monitors of course.

plato

Cheers!

~Jeff

Advertisements

paid search expert, sitecatalyst/omniture consultant, professional search engine optimization

Tagged with: , ,
Posted in direction of humanity

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Expert Omniture SiteCatalyst Consultant
jeffrey james - analytics consultant
Try Me - 30 Minute Troubleshooting or Strategy Discussion
View Jeffrey James's profile on LinkedIn - Omniture Consultant, SiteCatalyst Implementation Consultant and Consulting
    Specialties:
  • Omniture SiteCatalyst Implementation/Reporting
  • PPC Management - large scale campaigns and scripts
  • Big-site Technical SEO Strategy
  • Google Analytics (and Premium) Consulting
>> Click to Email
%d bloggers like this: