First of all, good job Google! Some of the features now available to beta testers of the new AdWords interface are flat out awesome. Click on the link above to attempt to join the beta test. Here are a few key features which I find rather impressive and time saving:
- Say bye bye to the placement performance report for your content campaigns. When viewing adgroups running on the content network, there’s a new tab called “Networks”, which upon clicking it delivers a list of sites where your ad automatically appeared. At this point you can immediately optimize and even check certain placements to be managed manually by you (bid more since it works really well).
- There’s a chart for every possible campaign/adgroup/keyword detail view. You can view 2 variables with time on the x axis even down to the keyword level. Prior to this innovation you had to get the CSV and get your “chart” on in Excel…or use the Google Analytics integration if you’ve set it up.
- You might be thinking to yourself…wow, this is enough..what else could they have done? Well, this is big and if I had a drum I’d be doing a drumroll — the search query report is now available in the adgroup detail view by simply checking off a keyword and selecting “Show Query Report” up top under the graph (sorry, no screenshots today!).
Beyond that…there’s probably even more and in general it’s very slick. These guys are too smart over there and we should be thankful they’ve done such a good job with the product. Now…if those Yahoo guys/gals could just release a bulk editor — I’m not holding my breath. Videos below though.
Update – editing bids can be done in almost real time by simply clicking on the max CPC in any view where adgroup/keyword max CPC is a visually available attribute…good stuff!
Also, you no longer need to rely on the campaign > adgroup > keywords to view keywords. Now you can broadly view all keywords and filter by nearly any performance constraint all in one pane across multiple campaigns and agroups…better view of the short tail indeed! Same with ads…