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Using SiteCatalyst to Manage or Analyze Paid Search

Someone emailed me a question – how do you use SiteCatalyst to manage paid search? My best answer is, you do not. I’m not saying to avoid using it, but have realistic expectations regarding what it can do for you.

Posted in sitecatalyst paid search
Expert Omniture SiteCatalyst Consultant
jeffrey james - analytics consultant
Try Me - 30 Minute Troubleshooting or Strategy Discussion
View Jeffrey James's profile on LinkedIn - Omniture Consultant, SiteCatalyst Implementation Consultant and Consulting
    Specialties:
  • Omniture SiteCatalyst Implementation/Reporting
  • PPC Management - large scale campaigns and scripts
  • Big-site Technical SEO Strategy
  • Google Analytics (and Premium) Consulting
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